ROLLS-ROYCE EXPANDS BESPOKE OPERATION DUE TO GROWING DEMAND

Rolls-Royce Motor Cars is expanding its Bespoke operation due to growing customer demand for bespoke items, a trademark service by the British manufacturer of super-luxury motor cars. The Bespoke operation, based at the Home of Rolls-Royce Motor Cars at Goodwood in West Sussex, will see a surge of team members, including designers, engineers and project management staff, doubling the headcount by the end of 2011. It will bring the number of Bespoke experts throughout the business to over 50.

This year, Rolls-Royce has seen a significant increase in customer demand for personalized bespoke features, transforming the brand’s super-luxury cars into unique hand-crafted masterpieces which are as individual as their owner’s fingerprints. In order to satisfy demand, the business is recruiting additional Bespoke designers as well as engineers in manufacturing and project management functions. Operational support functions will also expand in various areas including product marketing and sales.