Porsche Experience Center Officially Opens Hockenheimring Location
Around 70,000 visitors participated in weekend opening in Hockenheim, Germany, home to company’s seventh PEC facility.
Over the weekend at the Hockenheimring race circuit in Germany, Porsche opened its seventh Porsche Experience Center (PEC), which occured as part of the “Sportscar Together Day” Porsche festival. The premises at the heart of the race track cover an area of around 170,000 square meters and include a customer experience center, handling course, driving dynamics areas and an off-road track. Around 70,000 visitors participated during the weekend opening, and 9,000 of them brought their own Porsche car to the “Sportscar Together Day“ event, which was held for the first time in 2018 to celebrate Porsche’s 70th anniversary.
“Porsche stands for emotions, passion and genuine experiences,” emphasises Detlev von Platen, Sales and Marketing executive at Porsche AG. “The Porsche Experience Center Hockenheimring is intended as a point of contact for customers and enthusiasts from all around Europe. This is where they can experience what the ‘Porsche feeling’ represents and meet the Porsche community.”
The new Porsche Experience Center is around 60 miles from the brand’s headquarters in Stuttgart-Zuffenhausen. “The location at the Hockenheimring is particularly appealing,” says Alexander Pollich, CEO at Porsche Deutschland GmbH. Customers and fans can test our cars themselves on challenging on-road and off-road courses or they can enjoy the outstanding, direct view of the race track from our restaurant,”
The Porsche Experience Center Hockenheimring offers its visitors challenging driving experiences in professional conditions. Customers can experience the most recent Porsche models with the support from experienced instructors: either from the passenger seat, from behind the wheel or as part of individual coaching sessions. A 2.8-kilometre handling course has been created to demonstrate driving modes – this features challenging corners and long straights. There are also various driving dynamics areas, such as a kick plate or roundabouts. Customers can test the off-road capabilities of the Cayenne and Macan SUV models on the off-road course. This covers an area of 5,200 square metres and features a total of 17 modules.
The Customer Experience Centre covers an area of 4,500 square metres. Its architecture is based on the established design of existing Experience Centers. Facilities include a 1,000 m2 event area with event and meeting rooms. The Customer Experience Centre also features a Porsche Selection Shop, a restaurant, workshops and exhibition space for cars. The high-power charging infrastructure reflects the increasing significance and demands of hybrid vehicles as well as the first all-electric Porsche, the Taycan.