Lotus Evija: First Details of Electric Hypercar Buying Experience Revealed
Customers will use state-of-the-art touch-screen configurator to personalize their Evija.
As the Evija moves ever closer to series production, Lotus has revealed how customers of the all-electric hypercar will be choosing their vehicle’s bespoke specification.
The exclusive nature of the 2,000 PS two-seater means every customer journey is unique. Requests for personalization on every aspect of the Evija – from exterior paint color combinations to highly detailed interior trim – are all part of the enhanced ordering process.
Production of the Lotus Evija will start later this year, and the first year’s allocation is already designated to customers around the world.
The starting point for every car’s specification is an all-new touch-screen configurator. Designed especially for Lotus, its ultra-powerful graphics processor creates stunning high-definition photo-realistic images and animations. Developed using advanced gaming software, these allow the buyer to build and personalize their own car from the ground up and visualize it from every angle, inside and out.
“With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button,” says Simon Clare, Executive Director, Global Marketing, Lotus.
Thanks to an advanced imaging technique known as ray-tracing, they can even place their Evija into multiple environments around the world to see how localized sunlight levels will affect their choices. The final element is the creation of a fully personalized 360-degree fly-through film exclusive to each customer.
‘With state-of-the-art digital tools, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button.’
Lotus has released a series of all-new images of the Evija captured from the configurator. They show a car set inside the Lotus Design studios at Hethel, U.K. – the global home of Lotus since 1966 – and finished in stunning Atomic Red with Carbon Black accent pack. They are accompanied by a new animation which additionally reveals the car in Solaris Yellow and Carbon Black.
The configurator is just one element of the Evija experience. At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija.
That will culminate in a beautiful hand-crafted build book, packed with imagery of the customer’s individual car during key moments of its assembly. The book will be presented to the customer with their Evija key as part of the handover process.