Lamborghini Instagram Celebrates 20 Million Followers
To celebrate Lamborghini Instagram’s milestone, thousands put their name on Huracán EVO license plates. Sorta.
Automobili Lamborghini has hit 20 million followers on Instagram and celebrated the milestone achievement by posting exclusive content on its channels. This included a special greeting on Linkedin and Twitter from the Sant’Agata Bolognese super sports car factory’s Chairman and CEO Stefano Domenicali. For the occasion, Domenicali was photographed with two of Lamborghini’s most recent masterpieces: the Aventador SVJ and Huracán EVO.
Needless to say, the important milestone celebration took place on Lamborghini Instagram. The account featured a dedicated post for lovers of the super sports car, with the #20million embedded in the plate of a Huracán EVO.
Another great moment of engagement gave followers the chance to receive and edit a hashtag-less version of the same Huracán EVO rear pic. The edit-able photo allowed followers to write their own name on the license plate. Followers could then share the personalized photo of the super sports car on their personal channels. This was a simple but stunning way for fans to show their love for Lamborghini.
The Automobili Lamborghini Instagram account started in May 2012. In less than seven years, Lamborghini gained 20 million followers on its account. This is an average annual growth of over three million users per year. Over the years, the @lamborghini account has managed to convey the brand’s DNA in a unique, distinctive way. It has accomplished this through daily feed posts, stories, events, races, and storytelling in and out of Sant’Agata Bolognese.
Photos: Automobili Lamborghini