Lamborghini kicks off 2012 with new Paris Dealership Opening

Lamborghini has kicked off its new year in style by opening the Paris Ouest (West) dealership, and is feeling quite, ahem, bullish about the year to come.

Based on 2011’s figures the flamboyant Italian brand has a lot to be proud of. Sales were up 23 percent on the previous year with 1602 cars finding new homes. The US is still Lamborghini’s biggest market, followed closely by China.

No doubt the launch of the Aventador had plenty to do with the uplift in figures, however 2012 sees production in full swing and no doubt many more of the LP700-4s will make their way out of dealerships and into driveways.

In fact, since its launch, the Aventador has won 29 international awards, for both design and technology.

“2011 was an intense and extremely successful year,” said Winkelmann, “including the triumph of the Aventador: the symbol of our continual thrust towards innovation and anticipation of new trends.”

“The Italian and international economic situation, especially in Europe, however, continues to be tough. This is why our preparations for 2012 include the consolidation of results achieved in 2011 and during which we will certainly enjoy the benefits of Aventador sales.”

“In true Lamborghini tradition, we will present new developments which will cause a sensation. The sense of challenge, passion and innovation will continue to inspire our main lines of action: development, production and the sale of new models; improving working conditions and environmental sustainability.”