Karma Automotive Opens Newport Beach Dealership
Triple the size of its former showroom, new space will showcase close to 20 new Revero GTs and certified pre-owned Reveros.
Southern California-based Karma Automotive, the creator of luxury electric vehicles and high-tech incubator, is expanding the VVIP owner treatment offerings of its flagship company-owned store, and moving it to a new, larger location in Newport Beach.
As a rebranded and improved showplace for the company, Karma Newport Beach will become an important precursor to the U.S. launch of Karma’s 2020 Revero GT luxury electric vehicle. This will be followed by the all-new fully-electrified global platform in 2021, according to John Maloney, Karma’s Chief Revenue Officer.
“Among Karma’s many hallmarks is our passion for our customers and providing an ownership experience that is personal and special,” Maloney explains. “It’s essential that our flagship store reflects the essence of our brand, especially as Karma enters a period of rapid product introductions, implementing open-platform business operations, and opening new profit centers to create long-term sustainability for our company.”
The automaker is renaming Karma Orange County as Karma Newport Beach and moving it to 4040 Campus Drive in Newport Beach. The new site is adjacent to John Wayne Airport and the former home to other luxury automotive brands. The new facility will provide Karma with the size and resources it needs to help ensure future growth and scalability to accommodate a multi-vehicle line-up.
The 15,000-square foot building nearly triples the size of the dealership’s current site at 950 West Coast Highway in Newport Beach. The new facility includes enough floor space to showcase close to 20 new Revero GTs and certified pre-owned Reveros. The company also plans to add a future Customization Center, a state-of-the art vehicle and photo staging area, VVIP concierge service (given the dealership’s proximity to John Wayne Airport), and a detail center.
The automaker is currently represented by a growing list of 21 retail partners in the U.S., Canada and select export markets. Karma’s growth plans will take the company from one continent in 2018, to four continents this year and next, before bringing the brand to China in 2021.
“Karma is a global company proudly born and rooted in Southern California,” Maloney says. “Our global headquarters is located in Irvine and our Reveros are created largely by hand at Karma’s Innovation and Customization Center in Moreno Valley. Our new and improved flagship store will feature the space, resources and team we need to grow our emerging luxury brand in our home base.”
Founded in 2014 and employing nearly 1,000 people worldwide, Karma Automotive is committed to elevating and growing the luxury mobility experience for its customers and draws on global relationships and technology partners to achieve this.
The Revero is a luxury electric vehicle powered by dual electric motors that embodies Karma’s goals of offering leading automotive design, technology, customization and an outstanding customer experience. Every Revero is created with great individual care and world-class craftsmanship at the Karma Innovation and Customization Center in Moreno Valley, Calif.
Photos: Karma Automotive