Jenson Button and Lewis Hamilton at Mclaren London

McLaren Automotive opened the doors to its first dedicated McLaren retailer, McLaren London, with a star-studded celebration at its One Hyde Park, Knightsbridge location on June 21. By the end of 2011, McLaren will have 35 bespoke retailers in 19 countries worldwide. All have been carefully selected by McLaren to offer the best in customer sales and service for a range of high-performance sports cars, beginning with the ground-breaking McLaren MP4-12C.

The opening, hosted by Vodafone McLaren Mercedes drivers, Jenson Button and Lewis Hamilton, and McLaren Group and McLaren Automotive Executive Chairman, Ron Dennis, celebrated ‘Defining Moments in Time’. Recognising the launch of the global network of McLaren car retailers, and the arrival of the first ‘pure’ McLaren sports car, the event also presented past McLaren track successes with iconic trophies and two of Lewis Hamilton’s race-winning Formula 1 cars.