Two Exhibits on Japanese Car Culture Coming to the Petersen
Opening May 26, ‘Roots of Monozukuri’ explores innovations in engineering, and ‘Fine Tuning’ focuses on customizations.
Los Angeles’ Petersen Automotive Museum has announced plans for its upcoming exhibit set to debut on May 26. The first part of the exhibit, titled “The Roots of Monozukuri: Creative Spirit in Japanese Automaking,” will illuminate key elements of Japanese design philosophy in the years preceding its climb to market dominance in the 1970s. In contrast, “Fine Tuning: Japanese-American Customs” will examine the rise of Japanese car customization in both the home market and the United States and how the two markets influenced each other to redefine car culture.
“The Roots of Monozukuri” exhibit will explore the theme of monozukuri, or “the art, science, and craft of making things,” and how it has led to the long-term success of the Japanese automotive industry. Each car will exemplify this theme by highlighting the creativity, innovation, craftsmanship, and collaboration central to Japanese manufacturing. Vehicles will include a 1936 Toyoda AA (replica), a 1966 Nissan Silvia, a 1967 Toyota 2000GT, a 1968 Honda N600, and a 1969 Mazda Cosmo. Many of the vehicles for the exhibit are being transported to the U.S. from Japan.
“The impact of the Japanese automotive industry on American life is so powerful that the story has to be represented in two parts to truly capture the spirit of Japanese innovation,” says Petersen Executive Director Terry L. Karges. “The exhibit is intended to bridge the public’s interest in the evolution of Japanese manufacturing since arriving in the U.S.”
‘The impact of the Japanese automotive industry on American life is so powerful that the story has to be represented in two parts to truly capture the spirit of innovation.’
Running concurrently with “The Roots of Monozukuri,” “Fine Tuning” elaborates on the aesthetic and stylistic conversation between Japanese and American tuners. Focusing on Los Angeles and Japanese car customizers, this exhibit will expose guests to cars that they cannot see elsewhere, from drift and drag cars to highly modified customs.
Key vehicles will include a 1973 Nissan Skyline 2000 GTX “Kenmeri,” a 1991 Toyota Cresta “Kaido” Racer, a 1998 Honda Civic Hatchback Drag Racer, and a 1974 Mazda RX-3.
The Petersen is hosting a special opening reception on May 24. Get tickets and information here.
“The Roots of Monozukuri” and “Fine Tuning” will run through April 14, 2019. For more details about the exhibit, click here.