New Ferrari Showroom Opens in London’s Berkeley Square

Ahead of the opening, rare and iconic Ferraris will be on display in Berkeley Square Gardens this week. 

H.R. Owen, the official Ferrari dealer for London, has announced the opening of a new flagship showroom in Mayfair’s prestigious Berkeley Square later this week. To celebrate the opening of H.R. Owen Ferrari Mayfair, the company has been granted an exclusive opportunity to showcase three of the most iconic Ferrari cars ever made in a special display on the lawns of Berkeley Square Gardens.

The Ferrari icons are on display for the public to see in Berkeley Square Gardens, Mayfair, from July 9 to July 11.

1954 Ferrari 750 Monza

The prototype made its debut at Monza in 1954 with an engine based on a development of the four-cylinder Type 555 and took both first and second positions. The power unit with its twin overhead camshaft and very respectable horse-power, developed a very high torque that made for particularly impressive driving.

Almost all of the coachworks were built by Scaglietti to a Dino Ferrari design. The most notable of the 750 Monza’s other victories was the 1954 Tourist Trophy.

1961 Ferrari 250 California Spider

Thanks to Ferrari’s reputation in motor sports, and the work of importer Luigi Chinetti, the United States became an important market. John Von Neumann, the west coast representative, thought that there was potential for an open Spider suited to the Californian sun, a sort of open 250 GT Berlinetta. Chinetti welcomed the proposal and convinced Enzo Ferrari that it was a good idea.

Scaglietti was therefore given the opportunity to create this now almost legendary car, building 106 of them, nine with aluminium bodies. There were two distinct series: the ‘LWB’ (long wheelbase) between 1958 and 1960, and the ‘SWB’ (short wheelbase) from 1960 to 1962.

1962 Ferrari 250 GTO 

The 250 GTO model was the pinnacle of development of the 250 GT series in competition form, whilst still remaining a road car. It made its public debut at the annual pre-season Ferrari press conference in January 1962, and was the only front engine model on display, with its monoposto and sports racing counterparts all having a mid-engine configuration. Charisma came not only from its innumerable racing victories, but from the unique sum of its parts – stunning looks, a highly competitive chassis and a thoroughbred V12 engine.

Ferrari Monza SP1

These three iconic cars from Ferrari’s illustrious past are also joined by the latest design masterpiece from the Ferrari, the Monza SP1. The Ferrari Monza SP1 has been inspired by barchettas of the 1950s which were driven to victory in international motor sport not just by official works team drivers from the Scuderia, but also by a legion of gentlemen drivers who, in those years, frequently found themselves wheel to wheel with legendary professional drivers of the era.

The public are invited to see these incredible Ferraris in the gardens opposite the new H.R. Owen Ferrari Mayfair showroom, which opens July 12.

Photos: Ferrari 

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