BMW Teams Up with Khalid for Coachella Road Trip Campaign

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BMW i8 Roadster and Khalid

Road trip campaign features a stop at BMW of Palm Springs, tied to Texas R&B singer/songwriter’s upcoming second album.

Every year at around this time, there’s a two-weekend-long music festival held some two-and-a-half hours from our Los Angeles home in a town called Indio, located in the Coachella Valley. Nowadays, the festival can be counted on for having tons of rich people, plenty of social media influencers, and more than a few tech bros, all gathered to see a few artists they’ve heard on the radio dozens of times, and dozens more they’ve not.

One of those artists they (and you) may know of, El Paso, Texas R&B singer-songwriter Khalid, has teamed up with BMW, one of the many sponsors of Coachella, for a promotional road trip from Palm Springs to Indio.

BMW i8 Roadster and Khalid

Under the hashtag #RoadToCoachella and to promote his upcoming sophomore full-length album, Free Spirit, Khalid and BMW will head out to the festival in a fleet of i3 and i8 models, each wrapped in custom art related to the album. The pairing will be accompanied by a select group of VIPs and influencers, who will be tweeting and ‘gramming the journey with the aforementioned hashtag.

BMW i8 Roadster and Khalid

The big event (aside from the music festival) is a stop at BMW of Palm Springs April 13 from noon to 5 pm, which includes a meet-and-greet with Khalid, a claw machine with Khalid and BMW bandanas, and food trucks. Meanwhile, iHeart Radio will hold a sweepstakes, where the big winner will receive not only a VIP trip to Coachella, but also use of one of the custom-wrapped i8s.

As for why BMW chose Khalid for this promo, have a look at the video above for his song “Better” from the 2018 EP Suncity, where quite a few E36-era M3s perform stunts around the singer-songwriter. It’s safe to say he’s a fan.

Since launching her professional writing career nearly a decade ago as a fashion blogger, Cameron Aubernon has written for a handful of online and print publications on a wide variety of subjects, including expat issues, fashion, music, and, of course, the automotive industry. The automotive expert was even the editor-in-chief of a popular online lifestyle publication, where she reviewed luxury cars and interviewed fellow automotive enthusiasts.

A graduate of The Evergreen State College Class of 2005 with a bachelor's in liberal arts, Aubernon took a left turn from fashion writing into the automotive realm when she asked a fellow writer via Facebook if she could write for their site. Following an internship, stints with a couple of hyper-local online publications, and a move to Seattle, she made her then-biggest impact with The Truth About Cars, writing full-time for the publication from 2013 to 2015.

Currently, the highly-regarded automotive journalist is a frequent contributor to the high-traffic Internet Brands Auto Group websites Rennlist, Club Lexus, LS1Tech and Mustang Forums, among others.

Aubernon’s expert knowledge of all things Ford trucks has also made her a mainstay as one of the most prolific writers on Ford Truck Enthusiasts and F-150 Online.

Aubernon can be contacted via email at [email protected].

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