Bell & Ross Opens Boutique in Beijing

Bell & Ross, the Franco-Swiss brand that creates watches for professionals inspired by airplane instrument panels continues to pursue its international development. The brand announced today the opening of its first boutique in Beijing China, a strategic step for the brand that attests to its dynamic international growth. After a series of openings in Singapore, Hong Kong and Macau that signaled its expansion strategy into the Asian market, the brand goes one step further by establishing itself in the Chinese capital.

Bell & Ross celebrated this event by introducing three exclusive and limited editions to the delight of the many collectors and enthusiasts of the brand in China.: blue versions of Bell & Ross‘ iconic models: BR01 Radar, BR01 Compass and BR01 Airborne, limited to a hundred pieces each.

The boutique perfectly reflects the identity and principles that define Bell & Ross watches: pure lines and timeless elegance. The boutique’s glossy black trimmed windows coupled with Wenge wooden panels set the tone, a modern yet intimate atmosphere.

Customers are invited to make themselves comfortable in leather armchairs so they can discover the entire Bell & Ross collection ranging from the BR Instruments to Professional and Vintage lines as well as limited editions. The store also has a black light display, providing an optimal setting to view photo-luminescent models in the dark.