Acura Reveals NSX Hybrid Concept in Detroit

Representing the leading edge of a wave of new products and technologies, Acura today unveiled three new vehicles at the North American International Auto Show, including a concept version of the all-new gateway to the Acura brand, the ILX luxury compact sedan; a prototype of the 2013 RDX crossover sport utility vehicle; and the NSX Concept, which presages the direction for Acura’s next-generation supercar.

Acura also announced that the next-generation NSX will feature Acura’s innovative new Sport Hybrid SH-AWD® technology and that the vehicle will be developed by Honda R&D Americas and manufactured in Ohio.

“Over the next 24 months the Acura brand will unleash a series of new models that will remake our product lineup and shake up the luxury market,” said Jeff Conrad, vice president and general manager of Acura. “Acura will once again defy conventional wisdom to become one of the top luxury brands by creating luxury vehicles based on our own unique values.”

Debuting three new models in Detroit heralds the beginning of Acura’s second 25 years as a premium luxury-performance automobile brand.