Updated Lamborghini Museum Rebrands as MUDETEC
Italy’s famous museum relaunches with ‘Future Shapers Since 1963’ exhibition celebrating Lamborghini’s innovation and design.
Italy’s Lamborghini museum, located in Sant’Agata Bolognese, has undergone a complete revamp and is rebranded MUDETEC, which is Italian for Museo Delle Tecnologie, or Museum of Technology. The museum focuses on the technological advances and innovations that run through the House of the Raging Bull’s DNA. MUDETEC shows how Lamborghini has made an impact on the automotive industry and the world.
MUDETEC offers interactive educational workshops for students to safeguard and convey the values of Lamborghini to future generations. One workshop, “Carbon Fiber and its Technology” focuses on Lamborghini’s developments to optimize and increase the performance to weight ratio of each new model. Lamborghini uses an in-house Advanced Composite Lightweight Structures Development division to accomplish these goals.
Inauguration of the Exhibition ‘Future Shapers Since 1963’
“Future Shapers Since 1963” is an exhibition celebrating the relaunch of the Lamborghini Museum in the new MUDETEC guise, and the pioneering spirit of Lamborghini with regard to innovation and design. The exhibition is a virtual journey through the decades, with a focus on vehicles that revolutionized the marque at the time they were built. Visitors explore exhibits through the support of special installations and touchscreens offering access to information, photos, original sketches and videos.
The “Future Shapers Since 1963” exhibit sounds like a treat for both diehard Lamborghini enthusiasts and those who are new to the brand alike. The 1960s focuses on models such as the 350GT, Lamborghini’s first sports car; the Miura, the fastest car in the world when it was introduced; and the Espada, the first four-person V12 sports car in the world.
The 1970s part of the exhibit focuses on the Countach, the car that revolutionized the supercar world with its longitudinal rear V12 engine and scissor doors, still called “Lambo doors” to this day. The 1980s section has pristine examples of the so-called “Rambo Lambo,” the LM002 SUV and in the ’90s, the world-beating 200+MPH Diablo was one of the world’s fastest production cars.
The awesome 1980s saw the arrival of the LM002, Lamborghini’s first off-roader and the forerunner of today’s luxury SUVs. In the 1990s it was the turn of the Diablo GT’s futuristic looks: the world’s fastest series car at the time.
The journey continues with the story of the most recent challenges in technology: hybridization for the concept Asterion; the Aerodinamica Lamborghini Attiva (ALA) system for the Huracán Performante; and Lamborghini Dinamica Veicolo Integrata (LDVI) for the Aventador SVJ, the new Huracán EVO and the Urus.
These vehicles not only serve as the focal point of a visual design study, but also show how Lamborghini has continuously placed itself at the forefront of passion, engineering, and technology. Other notable display pieces include the Aventador SVJ, the Centenario, and the Asterion concept vehicle that recently debuted hybrid technology for Lamborghini.
Visitors to the MUDETEC museum can also experience a hands-on experience with the Lamborghini Car Configurator to see how clients are able to customize the car of their dreams from a near limitless option list. Other available exhibits include a virtual driving experience and the “Brain Room” with a fully immersive 360 degree experience into the world of Lamborghini through a multimedia display about the brand’s core values and vibrant past.