Rolls-Royce Rose Phantom Blooms in the Winter Sun
Built by the Rolls-Royce Bespoke Collective, custom Phantom includes a million-stitch embroidery featuring company’s own rose.
There’s something special about watching a Rolls-Royce roll across the road. It’s not something you see often, for starters, unless you’re a valet at a given hotel or happening. When one does show up, though, you can’t help but be awestruck by the presence a Roller presents before the world, one of quiet confidence by its ability to navigate through traffic, and through life.
For a few, that’s not enough. They also want to make their Rolls-Royce truly their own, a feat accomplished by the Rolls-Royce Bespoke Collective. Whatever one has in mind for their ride, the collective can make happen. Recently, they made another customer’s dream come true, through the unveiling of the “Rose Phantom.”
“The Rose Phantom is a stunning iteration of a contemporary Rolls-Royce,” said Rolls-Royce chief Torsten Müller Ötvös. “Our extraordinary craftspeople at the Home of Rolls-Royce have achieved, with this car, something which can only be described as sublime. The work of our Bespoke Collective is the best in the world. When I look at creations like this car, it is with a sense of pride that I know that these skills could not be replicated anywhere else in the world. This is undoubtedly one of the greatest Rolls-Royce Phantoms of its generation.â€
The “Rose Phantom” is a commission from Swedish entrepreneur Ayad Al Safar, the founder and owner of Swedish watch store chain Ur & Penn. Al Safar’s dream includes a million-stitch embroidery starring none other than Rolls-Royce’s own bespoke flower, the Phantom Rose.
“I wanted to buy a bespoke Phantom,” said Al Safar in a video posted by London-based PR firm Sutton. “My theme is flowers and roses, and I wanted to have them everywhere. At the end, we succeeded to make flowers everywhere in the car, on the doors, and in the ceiling.”
The “Rose Phantom” was a family affair, as his daughter, Magnolia, chose the Peacock Blue exterior, and his wife designed the umbrellas for the rainy summer days. A few butterflies complete the magical experience.
“It became an amazing piece of art,” said Al Safar. “I would never, never, never sell this car.”
Photos: Rolls-Royce
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