New Rolls-Royce ‘Whispers’ App Offers Exclusive Content
App connects users to fellow Rolls-Royce owners and includes access to curated luxury experiences and popular events.
Rolls-Royce. The name evokes luxury, the kind of luxury afforded to only a few. When a Roller rolls by on the street, those who look on know they’re in the presence of a very important person. The owner may be driving themselves, of course, but no one else has to know that. They only need to know to get out of their way.
Rolls-Royce, too, knows the sort of spirit of ecstasy their cars and SUVs inspire among owners and fans alike. Recently, they took that spirit up to 11 with their new app, Whispers, but only a few will ever get to use it.
“It is with pleasure that today we introduce to the world an Application named Whispers; an innovative, digital House of Rolls-Royce, conceived and deployed over two years ago,” said CEO Torsten Müller-Ötvös. “Whispers is completely unique. It is a digital gateway to a fascinating world beyond, where the exceptional and the extraordinary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients.”
To make full use of the Whispers app, you need to own a new Rolls-Royce in the United States, the United Kingdom, Europe, or the Middle East. From there, you’ll be able to talk to other Rolls-Royce owners in those countries, as well as the CEO and board members at the company, all without the riff-raff sticking their noses into your business.
Social networking isn’t the only thing Whispers can do for the Rolls-Royce owner, though. Users can create their own experiences, from seats at the New York Philharmonic Orchestra and New York Fashion Week, to walking the red carpet at the Oscars and mingling with the entire Coachella lineup. Users can even have custom Monopoly boards made with their properties, art commissions, and access to exclusive Rolls-Royce events.
In short, it’s good to be king of the world.
Photos: Rolls-Royce
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