Mercedes-Benz Shopping Experience is All About the Pop (Up) Life
Mercedes’ newest pop-up shop in England features interactive displays, a Formula One simulator, and an up close look at a selection of vehicles.
When we think of going to the mall, we think of grabbing an Orange Julius and doing some window shopping. Apparently Mercedes-Benz decided to make the mall experience a whole lot cooler. Mercedes-Benz recently opened up a pop-up shop at intu Chapelfield Shopping Centre, in Norwich, England.
At the pop-up shop, shoppers can check out a wide variety of Mercedes-Benz models, There is also an “Approved Used Zone,” located outside for browsing some pre-owned Benzes.
In addition to vehicles, there is an EQ zone where customers can explore the C-Class Coupe Hybrid and learn all about the variety of electric and hybrid Mercedes-Benz models available.
If your tastes are of the motorsport variety, the shop has you covered. The Mercedes-AMG Petronas Motorsport Formula One zone simulator gives shoppers a chance to experience F1 lap times, in a cool virtual environment.
There are other interactive displays in-store such as the AMG sound wall and “magic mirror,” which allows customers positive live feedback on merchandise.
Shopping options are plenty, with the shop offering everything from Mercedes-Benz watches, fragrances for men and women, as well as the latest Mercedes-AMG Petronas Motorsport Formula One merchandise.
You can grab a cup of joe in the in-store cafe. And you can even get your latte for free by showing your Mercedes-Benz key or the Mercedes me app on your phone.
The family-friendly shop will even feature an in-store Easter Egg hunt this weekend for the kiddos.
The Norwich Pop-Up Shop is open until the end of April.