Mercedes-Benz Shopping Experience is All About the Pop (Up) Life

Mercedes’ newest pop-up shop in England features interactive displays, a Formula One simulator, and an up close look at a selection of vehicles.

When we think of going to the mall, we think of grabbing an Orange Julius and doing some window shopping. Apparently Mercedes-Benz decided to make the mall experience a whole lot cooler. Mercedes-Benz recently opened up a pop-up shop at intu Chapelfield Shopping Centre, in Norwich, England.

At the pop-up shop, shoppers can check out a wide variety of Mercedes-Benz models, There is also an “Approved Used Zone,” located outside for browsing some pre-owned Benzes.

In addition to vehicles, there is an EQ zone where customers can explore the C-Class Coupe Hybrid and learn all about the variety of electric and hybrid Mercedes-Benz models available.

If your tastes are of the motorsport variety, the shop has you covered. The Mercedes-AMG Petronas Motorsport Formula One zone simulator gives shoppers a chance to experience F1 lap times, in a cool virtual environment.

There are other interactive displays in-store such as the AMG sound wall and “magic mirror,” which allows customers positive live feedback on merchandise.

Shopping options are plenty, with the shop offering everything from Mercedes-Benz watches, fragrances for men and women, as well as the latest Mercedes-AMG Petronas Motorsport Formula One merchandise.

You can grab a cup of joe in the in-store cafe. And you can even get your latte for free by showing your Mercedes-Benz key or the Mercedes me app on your phone.

The family-friendly shop will even feature an in-store Easter Egg hunt this weekend for the kiddos.

The Norwich Pop-Up Shop is open until the end of April.

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S.J. Bryan

Longtime automotive journalist S.J. Bryan has been covering the automotive industry for over five years and is an editor with Ford Truck Enthusiasts and regular contributor to F-150 Online, Harley-Davidson Forums, and The Mustang Source, among other popular auto sites.

Bryan first discovered her passion for all things automotive while riding in her parent's 1968 Ford Mustang. The automotive expert cut her teeth growing up riding on Harleys, and her first car was a Chevy Nova. Despite her lead foot, Bryan has yet to receive a speeding ticket.

The award-winning former playwright was first published at age 18. She has worked extensively as a writer and editor for a number of lifestyle and pop culture publications. The diehard gearhead is a big fan of American muscle cars, sixth-gen Ford trucks, and Oxford commas.

S.J. can be reached at sherryjbry@gmail.com.