McLaren and ‘Forza’ Team Up to Keep Drivers on the (Virtual) Road
New #DriveatHome campaign asks gamers to share their ultimate McLaren snaps from Forza Horizon 4.
While the world does the right thing and stays safe at home, we want to keep ourselves driving, just digitally. Forza Horizon 4 makes for the ultimate driving playground and features nearly every McLaren car, including the recently added Speedtail.
“#DriveatHome is about creating new content with these incredible cars, all from the safety of your own home,” says McLaren in a press statement announcing its newest venture in the U.K. “Using Forza Horizon 4’s digital microcosm of Britain, we will be embarking on weekly adventures in different McLaren cars and sharing our favorite photos on social. And we want you, our fans, to do the same by posting your pics on any social channel and tagging them with #DriveatHome.”
#DriveatHome is just the beginning of McLaren’s digital work with the Forza racing franchise during these challenging times. The famous carmaker also has plans to produce a series of episodic films, all shot in-game, with some of the most famous faces within the McLaren brand.
Sounds very exciting and a good distraction from current global headlines. We can’t wait to see more from this promising union between McClaren and Playground Games/Microsoft Studios!