DAILY SLIDESHOW: Karma’s ‘New Dawn’ of Supercars Wows Shanghai
Building a Car Company
“We have the advantage of private equity backing from extremely supportive owners who are allowing us to grow the business progressively and smartly,” Zhou said. “We are focused on a gradual, but progressive rollout strategy aimed at putting the building blocks of a car company in place – a growing dealer network, committed supply chain, craft center and a talented workforce.”
By establishing Karma in the U.S. first, Zhou said he believes the company can succeed anywhere. “Karma will be live in Europe and the Middle East next year and then Asia,” he added. “We will be in China by 2021. By gradually expanding our presence this way I am confident our company – and our products – will be well prepared for the discerning Chinese luxury buyer of the future.”
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