Ferrari’s plan to maintain brand exclusivity

On the heals of the 1 million-euro La Ferrari introduction, a recent Bloomberg report says Ferrari is planning to reduce sales for 2013 to less than 7,000 vehicles in order to maintain the brands exclusivity. “We made this decision because it’s important also for the dealer cultures,” Ferrari Chairman Luca Cordero di Montezemolo, said at a strategy presentation today at the company’s headquarters in Maranello. “Dealers must understand that quality is important, not just quantity.”