Ferrari shows New Customization Program Featuring Special California

At a secret event, Ferrari showed off it’s new customization program to cater to the needs of those requiring the above and beyond. Our sources tell us we wouldn’t believe the level of customizing that can now be ordered directly from the Italian coach-builder, basically a “you dream it, we build it” program similar to what we have come to love from Porsche’s exclusive department. The special Matte Blue California showcased is a one off created for Lapo Elkan, The New York–born heir to the Fiat fortune. More details and an official release from Ferrari is surely close behind.