Ferrari Myth exhibition officially opens in Shanghai Expo Park

The Ferrari Myth exhibition was officially opened today at the Italian Center in the Shanghai Expo Park. The inauguration ceremony was attended by the company’s Deputy Chairman Piero Ferrari, and representatives of both the Chinese and Italian governments.

The exhibition covers an area of 900 square metres and will be open to the public for three years. Its aim is to introduce the Chinese people to Ferrari and allow them to experience at first-hand to the history, cars, technologies and passion of the Prancing Horse, thereby further consolidating the already strong links between the Italian marque and this nation.

“For millions of people around the world, Ferrari represents the pinnacle of Italian culture,” declared Piero Ferrari. “It is a symbol of passion, success and the constant pursuit of excellence. It has always been our wish to share Ferrari’s unique history and culture with the people of China who have shown great affection for the Prancing Horse and with whom we share core values such as respect for tradition and a tenacious spirit of innovation.”