BMW Racer Alessandro Zanardi Conquers NYC Enroute to Daytona

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Alex Zanardi

After ‘Roar at Daytona,’ Zanardi completes extensive media program in New York, rings NASDAQ bell.

After the “Roar before the Rolex,” the official test ahead of the 24-hour race at Daytona, BMW works driver Alessandro Zanardi headed straight to New York, where the Italian received a great and rare honor. On January 8, he rang the technology stock exchange NASDAQ closing bell. Zanardi also completed an impressive media program with many famous U.S. publications, TV stations and news agencies.

“These two days have been very intense, but also very rewarding,” said Zanardi. “I had many opportunities to talk to a lot of people about my passion and one of the most prestigious projects I have ever embarked on with BMW Motorsport. Ringing the closing bell at NASDAQ was the icing on the cake. Man, so much great stuff is happening in my life! Every day is an adventure and I am glad that the journey with my BMW friends continues with the Daytona 24 Hours.”

Alessandro Zanardi

Zanardi entered the NASDAQ podium on Tuesday at 4 p.m., just in time for market close and in the presence of IMSA president Scott Atherton rang the bell to mark the end of the day of trading. The ceremony was broadcast live on the NASDAQ video screen in Times Square, where a video showing Zanardi in action at the wheel of the BMW M8 GTE was also screened. 

Alex Zanardi

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