BMW Heads To Geneva With Highly Impressive Display Of Metal And Concepts

At the 2012 Geneva Motor Show, BMW presents several new production models as well as groundbreaking vehicle concepts whose design and technology pave the way to forms of mobility which are both exciting and sustainable. The innovative strength of the world’s most successful premium automobile manufacturer enables the development of vehicles which combine an exceptional level of charisma and continuously increasing driving pleasure with a consistent reduction in fuel consumption and exhaust emission levels. With its current model program, BMW sets the benchmark for technological advancement, groundbreaking design style and sustainability in the automotive sector. The continuation of this development strategy is embodied in the BMW i3 Concept and BMW i8 Concept on show in Geneva.