Beijing 2012: Aston Martin shows off new personalization possibilities

Luxury British sports car maker Aston Martin is today unveiling three hand crafted ‘Year of the Dragon’ special editions as it grabs the spotlight at the 2012 Beijing International Automotive Exhibition.

The historic British brand, desired worldwide for its engineering and design excellence, is using this important Chinese exhibition to build on its long-term commitment to the Asian market, with a particular focus on China. Aston Martin will open 11 new dealerships in China this year.

The Dragon 88 Limited Edition models debuting at Beijing demonstrate the exceptional personalization possibilities available from Aston Martin, with the world-famous sports car brand making 88 cars available for the ultimate in personalisation.

Show goers will be able to see a DBS Volante, Virage Coupe and V8 Vantage S Coupe from the Year of the Dragon series. The Dragon 88s on the impressive show stand will be complemented by Aston Martin’s exceptional One-77 supercar, together with a four-door Rapide customised by Aston Martin’s new ‘Q by Aston Martin’ bespoke service, and a DBS cutaway model.