The Infamous M3 Pickup, Full Photoshoot thanks to EVO
#1
03-31-2011, 08:04 PM
The Infamous M3 Pickup, Full Photoshoot thanks to EVO 
BMW M3 pick-up picture gallery, and the story behind the best car-based April Fools
The sight of a pick-up bodied BMW M3 haring around the Nurburgring has had tongues wagging recently. With it wearing the company’s trademark camouflage paint, car folk were wondering exactly what BMW was up to.
It turns out - to the disappointment of ‘Ute’ fans - that BMW isn’t creating a flat-bed version for the M3 model line-up. Instead, it’s an elaborate April Fool’s joke, something for which the company is famed. And now there’s a full picture gallery of the car, complete with, even more surreally, a lift-out targa roof.
Almost every year, on April 1, BMW takes out an advert in a national broadsheet, in the same format as its regular ads, advertising a completely fabricated product or accessory which is bordering on the verge of credibility. Past highlights include the fly-repellent rubberised windscreen coating, which insects simply bounce off, and the ‘Toot and Calm Horn’, a car horn designed to reduce road rage by emitting a sound that placates vexed motorists.
It turns out - to the disappointment of ‘Ute’ fans - that BMW isn’t creating a flat-bed version for the M3 model line-up. Instead, it’s an elaborate April Fool’s joke, something for which the company is famed. And now there’s a full picture gallery of the car, complete with, even more surreally, a lift-out targa roof.
Almost every year, on April 1, BMW takes out an advert in a national broadsheet, in the same format as its regular ads, advertising a completely fabricated product or accessory which is bordering on the verge of credibility. Past highlights include the fly-repellent rubberised windscreen coating, which insects simply bounce off, and the ‘Toot and Calm Horn’, a car horn designed to reduce road rage by emitting a sound that placates vexed motorists.
BMW M3 pick-up news and picture gallery | evo
#4
03-31-2011, 08:13 PM
Man, it looks ugly and homemade but I'm guessing it will probably be worth some money 20 years from now.
#6
03-31-2011, 08:23 PM
I wish BMW did make a truck, I think they could come up with something pretty amazing...
The M3 was too small of a platform (even for a joke)... maybe an M5, M6, or 7-series would have worked better and looked more realistic.
The M3 was too small of a platform (even for a joke)... maybe an M5, M6, or 7-series would have worked better and looked more realistic.
