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New York – BBC AMERICA’S General Manager, Perry Simon, today green lit two original series – Would You Rather with Graham Norton (wt) and Hard Drive with Richard Hammond (wt) – and announced an initial slate of unscripted development, kicking off the channel’s first major steps into original U.S. production.

The move comes on the back of BBC AMERICA’s highest rated quarter ever. In second quarter 2011, the channel beat all previous records and was up 30% year-on-year in prime and 31% in total day*.

Building on the popularity of the channel’s core unscripted program brands – such as Top Gear, Gordon Ramsay’s Kitchen Nightmares and The Graham Norton Show – the slate aims to expand on the talent and subject-matter BBC AMERICA viewers are responding to.

Simon commented: “Top Gear, Gordon Ramsay and Graham Norton continue to deliver ratings and strong ad revenue. It makes sense to offer our viewers even more of what they love about the channel by developing compatible original programs featuring some of our biggest stars. But this is just the start. Our development team, Richard De Croce, Rachel Smith and Erin Jontow, is already working on the next raft of titles including BBC AMERICA’s first original scripted series.”

Simon’s first original series pick-up on the unscripted side features host and comedian Graham Norton, who has entertained BBC AMERICA audiences for many years with his trademark irreverence and ballsy style of interviewing. Norton’s new show is Would You Rather with Graham Norton (wt) (13 x 30), an all new original comedy game show that tests the wits of the best U.S. comics. Shot in New York, it’s produced by So Television and executive produced by Graham Norton, Graham Stuart and Jim Biederman. It will premiere later this year as part of BBC AMERICA’s recently launched comedy franchise, continue to deliver ratings and strong ad revenue. It makes sense to offer our viewers even more of what they love about the channel by developing compatible original programs featuring some of our biggest stars. But this is just the start. Our development team, Richard De Croce, Rachel Smith and Erin Jontow, is already working on the next raft of titles including BBC AMERICA’s first original scripted series.” The Ministry of Laughs.

Top Gear has consistently rated as one of BBC AMERICA’s most successful shows. Now Top Gear host Richard Hammond will star in a brand new original series called Hard Drive with Richard Hammond (wt) (6 x 60). Produced by BBC Worldwide Productions and based on the BBC format, World’s Toughest Driving Tests, it features Hammond traveling the U.S. and competing with local experts driving some of America’s toughest and most extraordinary vehicles. The executive producers for BBC Worldwide Productions are Rob Fox, Elli Hakami and Jane Tranter.

In development, BBC AMERICA has a pilot with another Top Gear James May’s Man Lab U.S. is produced by Plum Pictures and based on May’s successful British format of the same name. In the U.S. version, James comes to America and teams up with an American sidekick in order to help his transatlantic brethren rediscover and relearn the skills that define what “being a man” is all about. Executive Producers for Plum Pictures are Will Daws and Stuart Cabb. presenter, James May.

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