World's largest Porsche Design Store in SoHo
 

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World's largest Porsche Design Store in SoHo
Porsche Design opens second New York location in Lower Manhattan

Stuttgart. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), Stuttgart, opened a new Porsche Design store in New York's SoHo district. The new store is located in a typical cast-iron building on West Broadway and displays the entire product range of the Porsche Design luxury brand in a space of more than 250 square metres. The SoHo boutique therefore is not only the world's largest Porsche Design store but also offers a unique shopping experience as there will simply be no other Porsche Design store with a comparable shop concept: including amongst others an inimitably equipped shop floor, an especially designed wall showcasing the brand's history of almost 40 years of "Iconic Style" as well as an exclusive 50 square metres VIP shopping area.

"With the store in SoHo we are taking the Porsche Design luxury brand to the next level - not only in New York City and the United States of America but globally", says Dr. Juergen Gessler, CEO of Porsche Design Group. "Porsche Design SoHo is the world's largest store and brings our philosophy of 'Iconic Style' alive. The boutique will not only set its footprint within Lower Manhattan but also become a landmark for shopping enthusiasts around the world. The idea behind that new store and our whole lifestyle matches perfectly with the Manhattanites' lifestyle."

The new store on West Broadway offers the entire range of Porsche Design products, from luggage and eyewear to watches, jewellery, smoking accessories, mobile phones and writing tools. However, the brand new SoHo store particularly highlights the Porsche Design Fashion Collection for women and men. It not only includes the men's collection and much extended ladies' collection with leather jackets, premium jeans and upper wear but also includes an exclusive and specially developed SoHo Collection. The store concept offers a separate area for watches also, and a lounge area invites customers to spend some time and brings the luxury brand to life through a LCD screen.

Source [Porsche Design]

was actually right by there but didn't have time to stop in, the store did look rather empty...

Will have to stop by!

So sick --- i would fill my house and closet with EVERYTHING from Porsche Design if i could afford too lol. I love the style. Thanks for sharing DJ

I really like the Porsche Design stuff!

Have quite a few things from them since it doesn`t only look good but their quality is pretty good as well!

nice

Hey do have done some very cool things. Price is a little high due to the Porsche name, but hey, I still loved the one on Rodeo.

id mes myself walkin around that store,

a must see! now just have to get to New York!!

After 9 years my Porsche lighter keeps on working. Love that thing.