Beijing 2012: Lamborghini Urus concept takes center stage

At the 2012 Beijing Motor Show, Automobili Lamborghini presents the ultimate super athlete in the SUV segment. The Lamborghini Urus Concept is completely redefining dynamics and design in this category. The Urus combines unique design, a fascinating interior and outstanding performance with versatility and everyday usability.

Output of around 440 kW / 600 hp and Lamborghini's excellent know-how in the field of lightweight design technologies guarantee breathtaking dynamics. At the same time, the Lamborghini Urus will offer the lowest CO2 figure of all comparable vehicles. As an SUV concept with four generous seats, a versatile luggage compartment, variable ground clearance and, of course, permanent all-wheel drive, the Urus delivers unique driving fun with virtually no limitations. The interior, too, matches the standards of this super athlete with innovative materials featuring carbon fiber technology like the patented Forged Composite.

The luxury SUV segment is successful worldwide and promises continued strong growth - a luxurious and powerful SUV is the most emotional way to drive a four-door vehicle equipped to meet all the demands of everyday mobility and yet enjoy refined driving fun. The Urus means that a Lamborghini can now be used by a household as its primary car. This expands the brand's customer base enormously - appealing to families and to the drivers of Lamborghini super sports cars who have thus far driven SUV models from other brands. Target markets are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China. The annual production volume could conceivably be around 3,000 vehicles.

"The Urus is a very concrete idea for the future of Lamborghini - as a third model line and as the perfect complement to our super sports cars," says Stephan Winkelmann, President and CEO of Automobili Lamborghini. "SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs."

Lamborghini Urus Concept SUV @ the Beijing Motorshow - YouTube

Image Source [Autoblog]

 

I think they need to stick with supercars and get out of the SUV biz

 

As much as I dislike the idea of Lamborghini actually producing a SUV, (I think pigs are at this moment flying) the SUV aint all that bad, now I know SUV are ment to ride height, but if they dropped the body a bit it could actualy look pretty good, The interior that a totaly diffrent matter. The material they using on the center consol is too horrible for words. and they need to place actual bucket seat in place of what they have now. The only thing about this car that really looks good is the rear. But other than that I'm still iffy on if this should see the road.

 

This car is like the song that killed my favorite band.

Now every time I think of Lamborghini... URUS.

 

is there some one that can make some color scene's of the Urus

 

hate the idea but this thing looks pretty cool

 

If they could keep the cost to 165k I think this thing would have a really odd/interesting market niche. But I have a feeling its going to be far above that. At least it looks better than Bentley's offering.

 

It dose not look right!

 

I didn't think they could come out anything uglier then the RR Evoque, somehow Lambo has come thru on that....NASTY.....

 

They need to take this one to the shed and put 2 slugs in it's cabeza. And we won't talk about it ever again