Lamborghini... quo vadis?
#1
Lamborghini... quo vadis?
It is no secret that a successor model is on its way: no factory visits
from May 7 to the end of 2010, due to "restructuring works" [1], plus
a bunch of scheduled briefings throughout the next couple of months.
Yep, the Murcielago is old, has seen its LP midlife kicker, plus several
special editions, culminating in the recent LP 670-4 SV.
Yep, the Gallardo is old, has seen initial improvements as well as a LP
midlife kicker, plus several special editions, culminating in the recent
LP 550-2 and LP 570-4 SL. In addition, Audi added the R8 and took it
all the way to the V10, Spyder, GT, and LMS models.
Why does this leave me with the feeling that the R8 will see a midlife
kicker or successor, but the Gallardo won't? Is Lamborghini's future all
about consolidation into a single model, with Murcielago-like volumes
and prices, while leaving the "low end" to Audi's R8? Is such a model
actually sustainable for them in terms of revenue and profit?
Just wondering... Lamborghini... quo vadis? :-)
[1] http://www.visit-lamborghini.com/#opening
from May 7 to the end of 2010, due to "restructuring works" [1], plus
a bunch of scheduled briefings throughout the next couple of months.
Yep, the Murcielago is old, has seen its LP midlife kicker, plus several
special editions, culminating in the recent LP 670-4 SV.
Yep, the Gallardo is old, has seen initial improvements as well as a LP
midlife kicker, plus several special editions, culminating in the recent
LP 550-2 and LP 570-4 SL. In addition, Audi added the R8 and took it
all the way to the V10, Spyder, GT, and LMS models.
Why does this leave me with the feeling that the R8 will see a midlife
kicker or successor, but the Gallardo won't? Is Lamborghini's future all
about consolidation into a single model, with Murcielago-like volumes
and prices, while leaving the "low end" to Audi's R8? Is such a model
actually sustainable for them in terms of revenue and profit?
Just wondering... Lamborghini... quo vadis? :-)
[1] http://www.visit-lamborghini.com/#opening
#3
We all know that the Murcielago is coming, its no surprise actually, to say more we already know almost all the specs and look forwards to have all info soon. To say more Gallardo successor is about to recieve its own internal codename and work to be started at L-factory. Lamborghini is part of VAG brand image and they will not close it or even think this direction and to say more once again there are even talks about expansion of the model range.
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