Three fashion inspired Lamborghinis
What is better than a super sports car? How about your own original, tailored to your impacable wishes super sports car. To accomodate these customers Lamborghini will launch its Ad Personam personalisation program at the 2008 Detroit Motor Show.
In order to show what is possible ('Think of the Impossible' says Lamborghini), Lamborghini will bring a respesentative sample to the showfloor. Firstly, a matte brown (Marrone Apus) Gallardo Spyder with brown Alcantara interior (Marrone Gaia). Second and thirs in line are the matte light blue (Blue Cepheus) Murcielago LP640 Coupe and Roadster with natural, untreated Italian leather interior.
"Lamborghini is strongly focusing on the Ad Personam personalization program due to the importance of offering customers the widest range of possibilities for individualizing their cars. Many of our customers take advantage of this program as a tool for owning an even more exclusive Lamborghini.” said Stephan Winkelmann, president and CEO of Automobili Lamborghini.

 

As wild as a standard Lamborghini might be, for some people it isn't enough. That's one of the reasons Lambo unveiled its ultra-exclusive, uber-expensive Reventon a while back. But those are all spoken for and there are still hundreds, if not thousands of buyers waiting to personalize their Gallardos and LP 640s. When not just any old off-the-rack Lamborghini will do, try the new Ad Personam program. Like other high-end makers including Porsche, Bentley and Aston Martin, the concept behind the program is to let customers choose their own custom colors and interiors.
The Gallardo Spyder is being shown in the Reventon's flat brown color called Marrone Apus (above), while Blu Cepeus was the color chosen for both the Murcielago LP640 coupe and roadster, also in matte. The interior of the Gallardo is a rich brown Alcantara, while the Murcie displayed sports a Marrone Gaia tan leather. While the colors look good on the raging bulls, it's hard to see where they differ that much from the "standard" Bolognese colori.
Lamborghini's limited press release is after the jump.