[MR.]

GTspirit factory visit: Lorinser Headquarters

In the heart of the automotive world near Stuttgart, Germany you will find a company who specializes in tuning models from brands like Mercedes-Benz and Smart. Looking back on thirty years of experience in tuning automobiles, Lorinser Sports Service is an established name in the tuning world.

The company, based in Winnenden, opened in 1976 with a different focus to the Lorinser Autohaus that had existed from the 1930′s. The Autohaus, opened by master auto mechanic Erwin Lorinser, focused on selling private and commercial vehicles. By the mid 70s, the engine development part of the business had quickly developed into the customization of vehicles using visual attachments. In 1981, Lorinser Sports Service was registered as an independent company.

Lorinser operates through dealerships in 42 different countries. Its key sales markets are Europe, USA, Japan, and China. Upcoming Lorinser markets are Russia and Ukraine as well as the United Arab Emirates, Dubai, Kuwait, and Saudi Arabia.

Our tour inside the headquarters included a visit to the main sales department in Waiblingen, and the workshop and storage facility in Winnenden. The showroom features a general Mercedes-Benz and Smart dealership for private and commercial vehicles, as well as a restaurant called Mille Miglia, named after the world-famous historical race in Italy. Currently, Lorinser is looking for a new company to run the show in the restaurant and to receive its guests.

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[TheRoadWarrior]

For some reason i only like 1 or 2 pieces of each lorinser kit. Thanks for the article share, interesting to see where all their flamboyance originates!